Top pick posthog.com
PostHog PostHog Pay-as-you-go plan Usage-based Why this one - Session replay plus full product analytics
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How do I cancel Hotjar?
3 min Self-serve No fee To cancel
Short answer
The Account Owner cancels Hotjar by opening Billing, then Subscriptions, choosing Manage subscriptions and changing each paid Observe or Ask product to Basic. It takes about 3 minutes and the downgrade starts after the current cycle. New customers can request Hotjar's 30-day money-back guarantee after cancelling in the app.
Opens insights.hotjar.com. We are not affiliated with Hotjar and never handle your login.
What you are cancelling
Behavior analytics platform with heatmaps, recordings, surveys and feedback tools under Observe and Ask plans. This guide covers every place the subscription can live - the website and team plans - plus what happens to refunds, pausing and your data afterwards.
Step-by-step instructions
Hotjar calls cancellation a downgrade to the free Basic plan.
1
Sign in as Account Owner
Open Hotjar and use the Account Owner login. Other team roles cannot cancel a paid plan.
2
Open Subscriptions
Select the profile menu, choose Billing, then open Subscriptions and Manage subscriptions.
3
Change each paid product
Choose Change plan for Observe or Ask, select Basic and continue through the confirmation prompts.
4
Check both products
Repeat for every paid Observe and Ask subscription and verify that each downgrade is scheduled for the end of the cycle.
Observe and Ask are separate subscriptions. Check both before leaving billing.
Only the Account Owner can complete the change.
1
Use the Account Owner
Only the Hotjar Account Owner can change or cancel the account's paid plans.
2
Review Observe and Ask separately
Hotjar bills Observe and Ask separately, so downgrade every paid product that should stop renewing.
Tick a step to keep your place - nothing is stored. Tap a step to tick it off - nothing is stored.
Alternatives
Where people go after Hotjar
Hotjar has no fixed list price to compare against - these are the tools people move to, each with a verified cancellation guide.
PostHog PostHog Pay-as-you-go plan Usage-based Different pricing mixpanel.com
Mixpanel Mixpanel Growth plan Usage-based Why this one - Funnels and retention with session replay
Switch to Mixpanel
Or read our Mixpanel guide
No one pays for a spot here - the cheapest option simply goes first, the Switch button goes straight to the provider, and every card links to our own verified guide.
Not cancelling today? Put it in your calendar.
Tell us when Hotjar renews and download a calendar reminder that lands two days before, with this guide and the direct cancellation page inside. Nothing is stored - the file is yours.
Refunds, downgrades, pausing and your data
Four questions people ask before they cancelCan I get my money back?
Hotjar offers new customers a 30-day money-back guarantee for monthly and annual plans. The Account Owner must cancel in the app before renewal and then contact Support. Partial refunds and refunds requested after renewal are not provided under that policy.
Is there a cheaper way to stay?
A downgrade to Basic takes effect at the end of the current billing cycle. The account keeps the free Basic tier and data subject to that tier's retention and limits.
Can I pause instead of cancel?
Hotjar documents downgrading a paid plan to Basic as the way to pause paid billing while retaining the account and data within Basic-plan limits.
What happens to my account data?
Downgrading to Basic keeps the account and retains data according to Hotjar's retention rules. Deleting the Hotjar account is separate, takes effect immediately and permanently removes access to its data.
Frequently asked questions
Why does Hotjar say Change plan instead of Cancel?
Hotjar cancels paid billing by changing each Observe or Ask subscription to the free Basic plan.
Who can cancel Hotjar?
Only the Account Owner can manage or cancel paid subscriptions.
Can I get a Hotjar refund?
New customers can use the 30-day money-back guarantee after cancelling in the app and contacting Support before renewal. Partial and post-renewal refunds are excluded.
Does cancelling Hotjar delete analytics data?
No. A downgrade keeps the Basic account and data under its limits. Full account deletion is separate and permanent.
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Keep this guide honest
Did these steps still work?
Manually verified on 14 Aug 2026, based on official documentation. If Hotjar changed something, telling us takes one click - a human re-checks every report.